文章摘要
牟振华,闫康礼,李想,梁维维,于浩.共享单车现金奖励调度策略的用户接受意愿研究[J].交通运输研究,2020,6(3):55-63.
共享单车现金奖励调度策略的用户接受意愿研究
Users′ Willingness to Accept Cash-Incentive Scheduling Strategy of Bike Sharing
  
DOI:
中文关键词: 共享单车  用户自调度  扩展计划行为理论  结构方程模型  现金奖励
英文关键词: bike sharing  self-schedule  Extended Theory of Planned Behavior (ETPB)  Structural Equation Model (SEM)  cash-incentive
基金项目:教育部人文社科基金项目(19YJC630124);山东省研究生教育质量提升计划项目(SDYKC18081)
作者单位
牟振华 山东建筑大学 交通工程学院 
闫康礼 山东建筑大学 交通工程学院 
李想 山东建筑大学 交通工程学院 
梁维维 山东建筑大学 交通工程学院 
于浩 山东建筑大学 交通工程学院 
摘要点击次数:
全文下载次数:
中文摘要:
      为探讨共享单车用户在不同影响因素下对现金奖励调度策略的接受程度,设定了针对共享单车用户的调查问卷,并在济南市进行了调查,得到519份有效问卷。基于扩展的计划行为理论(Extended Theory of Planned Behavior, ETPB)模型和相关结构方程模型(Structural Equation Model, SEM),设定了社会规范、支付能力、体力、感知服务、感知绿色价值5个构念以及5个相关假定,以测度不同奖励调度情境下共享单车用户对奖励策略的接受程度。结果显示,支付能力和体力对用户接受调度的影响程度最大,其次是社会规范和感知服务,感知绿色价值的影响程度最小。在此基础之上,提出了增大站点密度、实行现金奖励及提高车辆质量等建议,以降低运营成本、提升用户满意度与车辆使用率。
英文摘要:
      In order to explore the user′s acceptability of cash-incentive strategy, a questionnaire on cash-incentive scheduling was designed for bike-sharing users, and 519 valid data was collected in Jinan. Based on Extended Theory of Planned Behavior (ETPB) model and Structural Equation Model (SEM), five factors including social norms, affordability, physical strength, perceived service and perceived green value as well as five related assumptions were set in order to measure the acceptability of bike-sharing users to different cash-incentive strategies in different cash-incentive scheduling circumstances. Results show that affordability and physical strength are the most significant factors influencing users' acceptance of scheduling, followed by social norms and perceived service, and the impact of perceived green value is the least. On this basis, some suggestions are put forward, such as increasing station density, implementing cash-incentive strategy and improving vehicle quality, which are helpful to reduce operating cost, improve user's satisfaction and vehicle utilization rate.
查看全文   查看/发表评论  下载PDF阅读器